We are all more than just one thing. We show up as a version that gets work done when it comes to a professional setting, a version thats ready to learn when you need to be a student, a fun and outgoing version when its time to relax with your friends....this was the essence of the campaign.

My task was to translate the vision into an Internal Marketing Campaign that would be used to cement the idea into the hearts and minds of the colleagues, thus being able to fully understand the customers hence servicing them with every kind of financial solution for every kind of them.